Quantcast
Channel: xPLUS Blog
Browsing latest articles
Browse All 25 View Live

Image may be NSFW.
Clik here to view.

Happy Thanksgiving from [x+1]

Erica ZlatsinMarketing Communications ManagerWith the Thanksgiving holiday this week, all of us here at [x+1] have many things to be thankful for. From the health and wellbeing of our family, friends,...

View Article



Image may be NSFW.
Clik here to view.

John Nardone: Profile of an Innovator

By Greg Peverill-ContiVice President, InkHouse Media & MarketingOver the course of his career, [x+1] chairman and CEO John Nardone has had a major impact on the digital advertising and marketing...

View Article

Image may be NSFW.
Clik here to view.

Creative eligibility powers Origin Site Decisioning

By: Travis LullDirector, Product Management  With the 4.2 release of Origin, we’ve made Origin Site decisioning even more powerful with the addition of creative eligibility. Nearly a year ago we...

View Article

Image may be NSFW.
Clik here to view.

What are the benefits of Site Tagging?

By Erica ZlatsinMarketing Communications Manager  Comment to Press release: IAB Releases Site Tagging Best Practices for Public Comment, to Alleviate Industry-Wide Complexities.  Site tagging is an...

View Article

Image may be NSFW.
Clik here to view.

Econsultancy Best Practices in Data Management

By Perianne GrignonSVP CMOEconsultancy recently asked a number of people from [x+1] to provide their perspectives on the present and future of data in the world of digital marketing. Some of their...

View Article


Season's Greetings from [x+1]

View Article

Image may be NSFW.
Clik here to view.

Combining First and Third Party Data to Achieve Marketing Bliss

By David SkinnerI was recently asked to consider how data and its use have evolved in the marketing and advertising industry. Between the explosion of third-party data and the belated ‘discovery’ of...

View Article

Image may be NSFW.
Clik here to view.

How an Enterprise DMP Tackles the Deluge of Big Data

By Leon ZemelChief Analytics Officer, [x+1]In thinking about "Big Data" in the digital marketing space, there are really two areas driving value. The first fits in to the traditional technology...

View Article


Image may be NSFW.
Clik here to view.

Can Your Data Management Platform Keep Up With Big Data?

By Erica ZlatsinMarketing Communications ManagerIf you're a digital marketer, you've been hearing the term “big data” a lot lately. What does “big data” mean to you? First, is the size as it expressed...

View Article


Image may be NSFW.
Clik here to view.

Five Types of Marketing Data That Help Marketers Engage Customers Effectively

By Erica ZlatsinMarketing Communications ManagerToday's digital marketers leverage all varieties of data with a DMP (data management platform) to identify and target audiences, deliver insights, and...

View Article

Image may be NSFW.
Clik here to view.

Thoughts on "Big Data"

By Jess BeldnerDirector, Strategic Agency Partnerships &  Central Region SalesThe term “Big Data” is thrown around a lot, but in truth can mean different things depending on the application.  Data...

View Article

Video Blog with Travis Lull, Director of Product Management

Travis Lull speaks with Sarah Cunningham from InkHouse PR about the next evolution of the [x+1] Origin enterprise DMP.Travis answers questions from what's the news to the top three features and...

View Article

Image may be NSFW.
Clik here to view.

Every Customer, Every Touchpoint, Every Time: Thoughts from OMMA DDM on the...

By Leslie Lee Account Executive, Inkhouse Media & MarketingEarlier this month, [x+1] attended the OMMA Data-Driven Marketing conference in New York. This was the first time OMMA has held the DDM...

View Article


Image may be NSFW.
Clik here to view.

[x+1] Origin: The Only DMP for Paid and Owned Digital Channels

By Erica ZlatsinMarketing Communications ManagerAt [x+1], we help marketers and agencies maximize the relevancy of their brand interactions across multiple digital touch points.  And with the newest...

View Article

Image may be NSFW.
Clik here to view.

Super Bowl Facts and Figures

With the ultimate contest in American sports - and advertising - just days away, how much do YOU know about the relationship between the big game and advertising?Answer these ten questionscorrectly and...

View Article


Image may be NSFW.
Clik here to view.

[x+1] Introduces a New Ad Campaign

By Perianne Grignon  SVP CMO [x+1] Who doesn't want it all? Surf + Turf. Dinner + A Movie. Peanut Butter + Chocolate? But what about paid media + owned channels? For the sophisticated marketer or...

View Article

Image may be NSFW.
Clik here to view.

[x+1] Q&A with Jeremy Bieger about UberTags Acquisition

This week, [x+1] announced the acquisition of tag management leader UberTags. The acquisition provides important capabilities that expand our position as the leading digital marketing hub and data...

View Article


Q&A with [x+1]’s Perianne Grignon and Brand Studios’ Kenyon Weiss on the Paid...

By Greg Peverill-Conti Vice President, Inkhouse Media & MarketingThe [x+1] Origin platform was built from the ground up to give marketers full access and control over their paid media and owned...

View Article

[x+1]'s Travis Lull Puts Origin's "Callouts" Feature into Action

By Sarah Cunningham Assistant Account Executive, Inkhouse Media & Marketing
In this month's [x+1] Q&A, we welcome back Travis Lull, director of product management. Travis takes us on a deeper...

View Article

Digiday Brings You "The CMO of the Future" from [x+1]

By Erica ZlatsinMarketing Communications ManagerThis month, [x+1] is sponsoring a Digiday series titled The CMO of The Future. Brought to you exclusively by [x+1], this series will explore the...

View Article

Image may be NSFW.
Clik here to view.

[x+1] Origin is the first DMP to fully integrate with Google's DoubleClick...

By David SkinnerSVP, Business and Corporate DevelopmentWe're happy to announce that [x+1] Origin is the first data management platform (DMP) to fully integrate with Google's DoubleClick Bid Manager....

View Article


Video Blog with [x+1]’s Raj Ruchandani

By Sarah Cunningham Account Executive, Inkhouse Media & MarketingIn this month’s video blog, we are joined by Raj Ruchandani, senior implementation officer at [x+1], who tells us more about the...

View Article


Image may be NSFW.
Clik here to view.

Becoming a Programmatic CMO

Over the past few weeks John Nardone has been featured in a video series on Digiday about the CMO of the future. It’s a big issue. Marketing has undergone some radical and fundamental shifts over the...

View Article

Image may be NSFW.
Clik here to view.

Paid + Owned Provides Value to Marketers

By Erica ZlatsinSenior Marketing Communications ManagerIn the world of marketing communications, there are paid and there are owned touchpoints. The combination of the two – and the ability to manage...

View Article

NexTargeting Summit 2013 hosted by [x+1]

By Greg Peverill-Conti Vice President, Inkhouse Media & MarketingFor the past three years, Nextargeting Summit, hosted by [x+1], has been the event for marketers to learn how to create engaging...

View Article

Browsing latest articles
Browse All 25 View Live




Latest Images