Happy Thanksgiving from [x+1]
Erica ZlatsinMarketing Communications ManagerWith the Thanksgiving holiday this week, all of us here at [x+1] have many things to be thankful for. From the health and wellbeing of our family, friends,...
View ArticleJohn Nardone: Profile of an Innovator
By Greg Peverill-ContiVice President, InkHouse Media & MarketingOver the course of his career, [x+1] chairman and CEO John Nardone has had a major impact on the digital advertising and marketing...
View ArticleCreative eligibility powers Origin Site Decisioning
By: Travis LullDirector, Product Management With the 4.2 release of Origin, we’ve made Origin Site decisioning even more powerful with the addition of creative eligibility. Nearly a year ago we...
View ArticleWhat are the benefits of Site Tagging?
By Erica ZlatsinMarketing Communications Manager Comment to Press release: IAB Releases Site Tagging Best Practices for Public Comment, to Alleviate Industry-Wide Complexities. Site tagging is an...
View ArticleEconsultancy Best Practices in Data Management
By Perianne GrignonSVP CMOEconsultancy recently asked a number of people from [x+1] to provide their perspectives on the present and future of data in the world of digital marketing. Some of their...
View ArticleCombining First and Third Party Data to Achieve Marketing Bliss
By David SkinnerI was recently asked to consider how data and its use have evolved in the marketing and advertising industry. Between the explosion of third-party data and the belated ‘discovery’ of...
View ArticleHow an Enterprise DMP Tackles the Deluge of Big Data
By Leon ZemelChief Analytics Officer, [x+1]In thinking about "Big Data" in the digital marketing space, there are really two areas driving value. The first fits in to the traditional technology...
View ArticleCan Your Data Management Platform Keep Up With Big Data?
By Erica ZlatsinMarketing Communications ManagerIf you're a digital marketer, you've been hearing the term “big data” a lot lately. What does “big data” mean to you? First, is the size as it expressed...
View ArticleFive Types of Marketing Data That Help Marketers Engage Customers Effectively
By Erica ZlatsinMarketing Communications ManagerToday's digital marketers leverage all varieties of data with a DMP (data management platform) to identify and target audiences, deliver insights, and...
View ArticleThoughts on "Big Data"
By Jess BeldnerDirector, Strategic Agency Partnerships & Central Region SalesThe term “Big Data” is thrown around a lot, but in truth can mean different things depending on the application. Data...
View ArticleVideo Blog with Travis Lull, Director of Product Management
Travis Lull speaks with Sarah Cunningham from InkHouse PR about the next evolution of the [x+1] Origin enterprise DMP.Travis answers questions from what's the news to the top three features and...
View ArticleEvery Customer, Every Touchpoint, Every Time: Thoughts from OMMA DDM on the...
By Leslie Lee Account Executive, Inkhouse Media & MarketingEarlier this month, [x+1] attended the OMMA Data-Driven Marketing conference in New York. This was the first time OMMA has held the DDM...
View Article[x+1] Origin: The Only DMP for Paid and Owned Digital Channels
By Erica ZlatsinMarketing Communications ManagerAt [x+1], we help marketers and agencies maximize the relevancy of their brand interactions across multiple digital touch points. And with the newest...
View ArticleSuper Bowl Facts and Figures
With the ultimate contest in American sports - and advertising - just days away, how much do YOU know about the relationship between the big game and advertising?Answer these ten questionscorrectly and...
View Article[x+1] Introduces a New Ad Campaign
By Perianne Grignon SVP CMO [x+1] Who doesn't want it all? Surf + Turf. Dinner + A Movie. Peanut Butter + Chocolate? But what about paid media + owned channels? For the sophisticated marketer or...
View Article[x+1] Q&A with Jeremy Bieger about UberTags Acquisition
This week, [x+1] announced the acquisition of tag management leader UberTags. The acquisition provides important capabilities that expand our position as the leading digital marketing hub and data...
View ArticleQ&A with [x+1]’s Perianne Grignon and Brand Studios’ Kenyon Weiss on the Paid...
By Greg Peverill-Conti Vice President, Inkhouse Media & MarketingThe [x+1] Origin platform was built from the ground up to give marketers full access and control over their paid media and owned...
View Article[x+1]'s Travis Lull Puts Origin's "Callouts" Feature into Action
By Sarah Cunningham Assistant Account Executive, Inkhouse Media & Marketing In this month's [x+1] Q&A, we welcome back Travis Lull, director of product management. Travis takes us on a deeper...
View ArticleDigiday Brings You "The CMO of the Future" from [x+1]
By Erica ZlatsinMarketing Communications ManagerThis month, [x+1] is sponsoring a Digiday series titled The CMO of The Future. Brought to you exclusively by [x+1], this series will explore the...
View Article[x+1] Origin is the first DMP to fully integrate with Google's DoubleClick...
By David SkinnerSVP, Business and Corporate DevelopmentWe're happy to announce that [x+1] Origin is the first data management platform (DMP) to fully integrate with Google's DoubleClick Bid Manager....
View ArticleVideo Blog with [x+1]’s Raj Ruchandani
By Sarah Cunningham Account Executive, Inkhouse Media & MarketingIn this month’s video blog, we are joined by Raj Ruchandani, senior implementation officer at [x+1], who tells us more about the...
View ArticleBecoming a Programmatic CMO
Over the past few weeks John Nardone has been featured in a video series on Digiday about the CMO of the future. It’s a big issue. Marketing has undergone some radical and fundamental shifts over the...
View ArticlePaid + Owned Provides Value to Marketers
By Erica ZlatsinSenior Marketing Communications ManagerIn the world of marketing communications, there are paid and there are owned touchpoints. The combination of the two – and the ability to manage...
View ArticleNexTargeting Summit 2013 hosted by [x+1]
By Greg Peverill-Conti Vice President, Inkhouse Media & MarketingFor the past three years, Nextargeting Summit, hosted by [x+1], has been the event for marketers to learn how to create engaging...
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